President & CEO
Lynette Lo Tom, one of Hawaii's most experienced and knowledgeable communications professionals, has delivered results for hundreds of businesses since founding her communications firm in 1990. While growing her one-person public relations consultancy into the thriving, full-service marketing agency that it is today, Tom learned that focusing on the success of her clients was the secret of success in her own company.
Tom’s unquenchable thirst to learn about new things and her desire to effectively communicate complex issues made her a top Hawaii broadcast news reporter, television anchor, and editor in the early 1980's. She was the public information manager and company spokesperson for GTE Hawaiian Tel (now known as Hawaiian Telcom) prior to launching her company. Today, that same inquisitive drive and determination propels Tom and the Bright Light Marketing team to provide effective marketing solutions for each client's unique needs.
Bright Light Marketing clients benefit from the personal attention Tom extends to each business partner. Whether behind the scenes, in strategic planning meetings, or right by their side during a crisis situation, clients know that Tom’s vast experience and impressive critical thinking will be put to work for their success. Tom’s personal attention is a key factor for many loyal Bright Light Marketing clients. Long-standing clients include The Cancer Research Center of Hawaii, CB Richard Ellis, Hawaiian Host, Island Insurance, Market City Shopping Center and Young Brothers – to name just a few. More than 90 percent of Bright Light Marketing's new clients come from business referrals, a testament to the firm's reputation for client service.
Born and raised in Honolulu, clients further profit from Tom’s extensive professional network that extends into a myriad of business circles and her innate understanding of Hawaii’s unique balance of power in community, business and government affairs.
Tom holds an MBA degree from the University of California at Berkeley and graduated with honors in journalism from the University of Colorado at Boulder. She was selected to serve on the five-member volunteer Citizens Advisory Commission on Civil Defense for the City & County of Honolulu and assists numerous non-profit organizations.
