Executive Vice President & Chief Operating Officer
Charlene Lo Chan joined Bright Light Marketing in 2005 as executive vice president and chief operating officer. Her diverse business experience with retail giants, The Gap, Levi Strauss & Co., Brittania, and Esprit de Corp has positioned her well to be a driving force behind the advancement of the firm’s operations. Chan brings both domestic and international experience and perspective to Bright Light Marketing.
Since joining the company, Chan has successfully streamlined operations and improved policies and procedures to benefit company stakeholders, including clients, employees and the firm. Chan also over sees Bright Light Marketing’s strategic business development and is responsible for the implementation of its business plan.
Highlights of Chan’s previous career include the successful launch and delivery of 35 million units of a new Levi Strauss & Co. brand to Wal-Mart, Target, and other retail outlets. Later, as director of adult lines for San Francisco-based Gap International, Chan was responsible for building a results-oriented staff that produced substantial cost efficiencies for the company.
Born and raised in Honolulu, Chan holds a bachelor’s degree in Art History from the University of Arizona. She studied at the Center for Museum Studies at the JFK University Graduate Program and completed the Wharton Executive Negotiation Workshop. Chan is a member of the International Association of Business Communicators (IABC).
